Individual and collective self-awareness as a catalyst for learning and development
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Values are what people or societies accept to be morally, socially, and/or aesthetically good, desirable, and/or important. The value people attach to certain ideas or activities helps them set their priorities; people tend to be happiest when their work matches their values. For example, people who value fairness see it as morally right and socially desirable and will be most comfortable at work when they perceive their organization’s decisions to be fair.
https://en.wikipedia.org/wiki/Value_(ethics_and_social_sciences)
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